Aug. 26th, 2023

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So after posting the photo of one part of the Colman's Mustard advertising serial, I went back through all my grandma's old Eagles and managed to find all the other parts of the serial contained within. Then I googled to try and find the rest and realised that (unless I missed a very niche fansite) they haven't been digitised anywhere, which I could not let stand.

Here are the two earliest ones I could find and transcribe. This is before they ever met the Slipper, even!

Every number ends with a repetition of The Mustardeer's Oath, which goes thusly: We will have Mustard whenever we can get it. Mustard makes good food taste better. We will have Mustard -- Colman's Mustard.

The Three Mustardeers and The MAN who knew TOO MUCH [sic]

Read more... )

The Three Mustardeers Pull the Plug out

Read more... )

And so the adventures begin! The Famous Five influence hangs heavy over the text doesn't it. I think the presence of the Slipper as an ongoing nemesis to three twelve year olds makes the later adverts much funnier but even these ones are decently written. Whatever copy-writer or anonymous author they got to write the Three Mustardeers was clearly enjoying themselves.

However, I still have absolutely no desire to buy Colman's Mustard, so perhaps the advertorial value is limited.

P.S. If it wasn't obvious this is a method of procrastination. But it relates to media preservation so I can forgive myself in small doses.

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